ROOTS At the beginning of 1899 two italian gentlemen, Cesare Isotta and Vincenzo Fraschini founded the most important luxury car factory of modern story. Princes, dukes, maharajà, zar. The most important persons of the earth waited in line to have a personalized exclusive car. A work of art. A different one from the other one. Finally, in the 1906 the new IF factory was born in via Monterosa 79 Milan. It was the 1908 when an Isotta Fraschini automobile was awarded the Targa Florio Prize. At the time, Mr Alfieri Maserati and Mr Enzo Ferrari were IF racing car drivers, its own racing soul. During the First World war the new Tipo 8 car showed up, and afterwards the Second World War it was the time for the 8C Monterosa automobile, but in the 1949 the company closed down. Between the a lot of IF ambassadors is remembered Rudolph Valentino. Today, the new Isotta Fraschini Milano is born, inspired of the values and the style of a Myth.